This new plan supersedes Android’s existing advertising ID, a user-resettable ID for every device, having a Privacy Sandbox of “new, more intimate advertising solutions.” Last year, Apple counted App Tracking Transparency to iOS, and the shift in the outpour of data from mobile users was sufficient to unsettle even Facebook. Now, Google relies on targeted… Continue reading Google’s ad-tracking overhaul continues, the first developer preview of Privacy Sandbox on Android
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