If you currently run a dispensary or looking to have one, there is more to being a budtender than you can imagine. In addition to staying compliant as you see to every customers’ needs, you want to ensure that you’re not left behind by adopting the best practices in the cannabis retail industry. For instance, at an elementary level, to satisfy customer needs within legal limits, most dispensaries now incorporate an excellent inventory management system, reliable dispensary security system, stable Wi-Fi network, a website, and other technologies that make dispensing marijuana easy. This also ensures that your customers keep coming back. Also, if you have the license to serve both medical marijuana patients and recreational customers, there are critical factors you need to consider.Thankfully, there are several good options to choose from. Because of the unique nature of the cannabis dispensary business, it is crucial that you eliminate any security concerns that may affect your business. You can discuss with a local cannabis security systems provider to learn which security options are best for your dispensary. Unlike regular , dispensary security services providers understand the cannabis business, as well as possible risks that you might face and how best to help you mitigate those risks. When looking to beef up security in your business premises, consider working with a top cannabis security services provider for marijuana dispensaries. These companies specialize in security services, but most specifically for cannabis dispensaries.There is so much that a point-of-sale system can do for your dispensary. From to verifying customers’ ID and age, to facilitating your company’s management and growth, it generally helps give your business a facelift as far as adapting technology goes. With a point-of-sale system, you can track all your transactions and keep your sales and customers’ data safe and secure for reporting. Inventory management is key to the success of every dispensary. Ideally, a smart POS system should help you get this down. Inventory management essentially makes it easy for you to audit your inventory in real-time. At the end of the day, every dispensary wants to maximize profits and minimize losses and liabilities while ensuring compliance with state and local authorities. A smart inventory management software not only helps you create this but also offers you an innovative strategy to manage your costs through data.Right now, one of the best ways to reach out to your prospect and bring in more customers is by positioning your business to allow customers to find you. A website is an excellent way to achieve this. Having an e-commerce website will enable customers in remote locations to order online and deliver their purchases wherever they are. It is also a great way to showcase your menus. A website is a must if you’re looking to expand your business soon, and the best time to start is now. Dispensing cannabis for recreational customers is quite different from doing the same for medical marijuana patients. If you have the license to dispense for both, then you need to stay abreast of current dispensing best practices to avoid mistakes and sanctions. is a hot topic, and here are some pointers to help you stay on track:Marijuana dispensaries and bartenders alike may find it overwhelming setting up a compliant business and incorporating the right technologies to make them grow. Consider speaking with an expert to make the process less stressful and easier.

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Business

There may have been times when you saw a product in the market and thought you could create something better. Or maybe you are exceptionally skilled at doing something such as baking or doing makeup, and charging for providing services doesn’t sound like a bad idea. These thoughts are the beginning of your potential entrepreneurial journey that could lead you to become your own boss and pursue your passions without restrictions.Apart from the desire to pursue something specific, your entrepreneurial inspiration can also stem from your keen community observation. Maybe you notice a promising niche to explore, or a gap in customer needs that must be filled. Or perhaps you merely want to start your own business because working on your terms seems like an attractive idea.The point is that there are no wrong or right motivations to become an entrepreneur and start a business of your own. Each reason you come up with is as valid as any other reason. But to give you that necessary push, listed below are some reasons that might convince you to start your own business. Don’t worry if you feel underqualified. There’s no such thing in today’s tech-savvy world since you can quickly learn new skills by seeking education online. You can, in fact, now also enroll in and complete an  required program to get ready for your entrepreneurial journey. It’s never too late. So, back to the main question- why should you start your own business?What were your dreams and passions as a kid? Maybe it was to establish an art gallery or start a line of high-end fashion. By pursuing entrepreneurship, you get the opportunity to convert your passions into full-blown, money-generating ventures. And this has to be one of the most gratifying feelings and experiences life has to offer.Following your passion and making an earning out of it can give you the satisfaction that no other job can provide. With your business idea, you become in charge of every business decision and get to shape your vision from the ground up. As a result, you can establish something that you will be proud of and enjoy working for.Working for someone else leaves you with very few choices for your own life. Your time becomes theirs, and you have to dedicate it to achieving someone else’s dreams. Things become worse when you’re not compensated enough.On the contrary, owning your own business enables you to decide your own working timings. If you want to stay at home with your family and work from home, then no one can stop you. You get to dedicate your working hours on your terms and no one else’s. The enthralling freedom and the ability to create your work-life balance are enough to convince anyone to start their own business.Employment often leaves us stuck with an unpleasant boss or snobbish colleagues. But that is not the case when you are the boss. Owning a business gives you the liberty to work with whomever you want, whenever you want. If the conduct of a particular employee is not suitable, then you get to terminate them as a solution. This gives you a sense of control and peace that you cannot find at any job. That said, try not to be the horrible boss that you’re trying to avoid.A job’s monotonous work routine can really tire out adventurous souls that seek some challenges in their lives. It takes a toll on their mental health and gives them a deep sense of dissatisfaction with life. For them, the answer is to become an entrepreneur and seek out the challenges on their own. With your own business, you get to challenge your mind and skills every day. Moreover, you get to test out your creativity and learn new skills and information in the process. Hence, owning a business will be anything but boring and trivial.It is normal to feel that itch in yourself that resonates from deep within you and gives way to frustration when you see someone taking too much time with a task. This phenomenon happens to be a relatively common aspect in companies since the smallest task needs approvals that take time. But when you own a business, you can do these things yourself without waiting for a senior’s approval. It is the primary reason why small-medium enterprises sometimes have an advantage over big corporations. Their ability to react quickly to market demands gives them a headstart in the market competition.Instead of becoming invisible in a sea of employees with no direct interaction, an entrepreneur gets to deal directly with their . You can also deal one-on-one with your customers, which gives you the ability to improve your services by getting a clear idea of their expectations. You can also get immediate feedback, motivating you to continue working hard and expanding your business. On top of that, having your own business also gives you the liberty to reject a client that you don’t want to serve. Therefore, no more instances of rude clients snapping your ears off while you wish to get rid of them. You can simply say NO!Becoming an entrepreneur and starting your business is a beautiful idea. This article highlights a few reasons you should consider starting one. It can give you a deep sense of satisfaction when you get to pursue your passion. You also get to decide your time, place, and work hours, which allows you to manage your personal and work life even better. You get to choose your clients. You also get to experience more challenges. So, if you have it in yourself, begin right away.

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Business

Your company’s brand is the way people perceive your business. It’s a set of distinctive features that set you apart from other companies similar to yours, such as your values, your beliefs, and even your motto and logo. Brand identity encompasses several things, which is why it’s important to be able to build a brand. Building a brand doesn’t happen immediately, and it can take a lot of time before you’ve found your true brand identity. Here are some ways to go about building a brand.You have a product or a service that you want to sell, but who do you want to sell it to? The most ambitious answer to this question would be to everyone, but realistically speaking, there’s a specific group of people who will benefit most from what you’re selling, and you’ve got to figure out exactly who they are. This is called target market research, and it can be done with the help of a marketing consultant. Once you’ve figured out who your target audience is, you can determine how you want them to perceive your company, and ultimately, you want them to perceive your company as having a .Imagine yourself as your ideal customer or client. What kinds of things do you want them to say about your company? Do you want to be known for great customer service, low prices, efficiency, or all of the above? Depending on what type of business you’re running, there may be more things to add, but however you want people to perceive your brand, make sure that that’s what you’re promoting. False advertising is one of the quickest ways to gain negative perceptions and opinions of your brand.After you’ve defined your target audience and imagined how your ideal customer would describe you, you will be able to come up with a mission statement. This is a summary of the values of your company and how your products will aim to enhance your customers’ wellbeing. To help develop a mission statement, you should also ask yourself why you decided to start this business in the first place, in addition to reflecting on how you want to be viewed. All of these things can also help you with other aspects of your brand, such as your logo and tagline/motto. This will also be helpful to you when you go to ; Your mission statement will resonate with potential employees who are the most qualified to work for your company.As one of , chances are you’re not the first or only person to come up with a product to sell. Even if your product is very different, there are probably similar products like it on the market, so you have to figure out how to make yourself stand out from the crowd. And this may not be just one thing, but a unique collection of things that make you unique to your industry. Maybe you have some educational training that gives you more knowledge about a product (such as having a background in chemistry and you’re wanting to create your own beauty products), but you’re also creative and design all of the packaging of your products.Now that you have your audience, your mission statement, and your unique identity, it’s time to put yourself out there as a brand. Social media is one of the best places to start since it is something that literally billions of people have access to every single day. Another necessary platform to have is your own business website where all of your potential customers have a place that gives them the most information about your products, and maybe even a way to order your products online. In addition to a website, consider also a blog for your website to provide even more resources and information on your products. This is also a great SEO marketing tool, which will help drive traffic to your website.

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Business

Do you have a business idea but not enough funds to start it? You may be eligible for small business grants. These types of grants are designed to help small businesses with the initial startup costs and get on their feet more quickly. This blog post will discuss some different types of programs that fund new and existing companies and how to apply.The COVID-19 program is designed to provide funding for small businesses in need of support. There are who provides an excellent opportunity for owners who have been affected by Hurricane Maria and want to rebuild their companies but may not have the necessary funds to do so.There are several different types of grants that Fundera offers entrepreneurs that help get them started with new or existing projects. Depending on what phase your company is currently in, they offer everything from early-stage capital through growth stages. In addition, they also provide applicants with mentorship opportunities and other forms of guidance throughout the process. Click here to see what type of grant you may qualify for.If your company needs growth capital but still growing, several grants offer different amounts depending on the stage and purpose of your business. However, regardless of which program would be best suited for your business needs, it will require a lot of research and expertise before applying due to specific programs’ requirements. This blog post provides an overview of small business grants and other helpful information regarding this subject matter. This contest is designed exclusively for students who are currently enrolled at an accredited college or university within New York City. The goal behind this competition is to give recent graduates with a unique business idea, which is currently in the early stages of development, a chance to receive funding from experienced entrepreneurs and investors. In addition, this contest also provides you with mentorship opportunities and other forms of guidance throughout your application process.  This type of grant will give businesses access to free money that has been donated by private individuals or companies who want to contribute towards supporting local entrepreneurs within their community. It’s important for applicants to keep in mind that this type of program does not require any repayment at all; however, it may be necessary for certain programs such as Elevator Grant UK where there is an expectation regarding how you will use the funds.  If you are interested in applying for a small business grants program within the United Kingdom, several different programs are available to suit your needs. It’s important to note that all applications must be submitted through an official funding body. However, they vary on what information is required and how quickly applicants can receive their money (if approved). Click here for further details regarding each specific program and other helpful tips on how to secure these types of financial awards.There are many different reasons why entrepreneurs may not have enough capital during the early stages of new businesses or expansion plans. Therefore Fundera has created a solution for this problem. They offer one-time $50,000 grants to qualified applicants within the State of California who is looking to receive funding and guidance from experienced entrepreneurs in exchange for equity in their business.  Suppose you’re simply looking for early-stage capital that doesn’t require any repayment. In that case, there is also an option available through Business Startup Grants UK where funds range between £500 – £25,000 depending on the purpose and size of your company.A small business grant is an award given by a government agency or non-profit organization designed specifically for entrepreneurs who cannot otherwise access capital through traditional means such as loans or investments. These funds can then be used to develop new products, hire employees, or expand into different countries depending on where the business intends to go.In order to be considered for a small business grant, applicants must have the correct documentation and information available before they even begin their application. In addition, it’s important to note that there are many factors involved when applying for these types of financial awards, including your company history, market potential, and any other requirements specific programs may demand.The idea of starting your own business can be both exciting and daunting. If you feel like the only thing holding you back is a lack of funds, this blog post should help ease that fear. We’ve discussed how to find small business grants to jumpstart your plans for success. Thankfully, there are organizations like the Small Business Development Center that provide small business grants to help you get started.

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If you’re looking for a new marketing strategy, look no further.Perhaps you’ve tried building your brand’s image through traditional channels: sending out endless heaps of junk mail, filming an expensive, over-the-top commercial that didn’t seem to draw any attention your way, or paying for an ad in the paper nobody reads. Perhaps you’ve tried your hand at digital marketing, and you’re having difficulty navigating the different social media platforms and knowing how to use the features of each one for their maximum marketing potential. Perhaps you’re looking for something fresh, something cheap, something customizable to your customers’ needs.Let me introduce you to promotional product marketing, one of the most successful and popular ways to build brand awareness and improve public perception of your brand. Serving the function of demonstrating the benefits of shopping with your brand immediately, a calculated promotional product marketing campaign centered around distributing the right kinds of products will help you make a . Here are three things you need to know about this low-cost, high-impact complement to any successful marketing strategy.Nowadays, several available websites offer a wide range of customizable products, from towels to lunch boxes, making it more than possible for you to create relevant to your industry. Most of the options available at such sites are cheap, though certain sites provide a better quality product than others. For your promotional product marketing campaign, it’s crucial to choose a product relevant to your industry: you want it to be useful for your customer base.When choosing an item to brand and distribute, there are a variety of factors you’ll likely want to consider. Is this product being given to employees to boost morale? Is it being distributed at a career fair to enterprising students or at a corporate event to associates you’re aiming to network with?It also helps to consider elements like the season it will be distributed in, the state/region, and above all else, your budget. You don’t want to be caught distributing branded sweatshirts in Florida in the middle of summer. Chances are, that won’t fare too well.Keep in mind that your promotional product will likely be around for a long time, especially if you’ve chosen a manufacturer that crafts quality merchandise (as you should, if you truly aim to impress those receiving these gifts). Unlike even the best digital marketing campaign, promotional product marketing puts the benefits of working with your brand directly into the customer’s hands, often for no cost at all. This can leave a positive impact on the consumer’s idea of your brand, making it significantly more likely for them to .It also has the added benefit of turning the recipients of these gifts into continuous sources of low-cost advertising. In addition to using the product with your brand name on it, they will likely share where they got it from and what you do with friends, family members, and anyone else who asks them about your product. Even if they don’t, using a product with your brand name on it will likely be seen as an endorsement of your brand: even better, the products will likely last and be used for years, leaving an impact on everyone they come into contact with.Very few people say no to receiving free gifts, no matter the setting or the brand. Depending on what you choose to customize (like, say, coffee mugs or clothing items), your brand’s name will spread far and wide on the backs of the hundreds of people receiving and using your promotional products. For one of the lowest overall costs of any current marketing strategy, you may find that distributing promotional products has a tremendous impact, swaying potentially hundreds of formerly oblivious customers to your brand.

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Business

Patio doors can make a fantastic addition to the home, seamlessly connecting the indoors with the outdoors; fantastic for bathing interiors in natural light throughout the year, while boosting enjoyment of your exterior living spaces in summer.When it comes to covering sliding patio doors, most household look no further than traditional curtains; heavy curtains can be great for blocking out light and retaining heat, but there is a more attractive, functional and energy efficient option available:Bespoke plantation shutters can be designed and manufactured to fit all types of patio doors with flawless precision. They can also be finished in any colour and design you like.But what are the specific benefits of plantation shutters that go beyond those of heavy curtains? If you are looking to make the most of your patio doors throughout the year, why should you ?With the help of an experienced installation team, fitting plantation shutters can be surprisingly simple. Irrespective of the size and shape of the opening, bespoke windows shutters can be installed with pinpoint precision in no time. Often within just a few hours, your home is transformed with practical, versatile and attractive shutters you will wonder how you ever got by without!With conventional curtains, your options are to open them or close them. With plantation shutters, the louvres (aka slats) can be adjusted more precisely to suit your requirements at the time. Where preferred, they can be adjusted to allow plenty of light into the room while still providing total privacy from the outdoors. At other times, they can be closed completely to block out almost all natural light; great for creating a cosy sanctuary indoors, any time of day or night.Research suggests that quality shutters can reduce home energy consumption by as much as 15%. Even more impressively, high-end shutters can reduce the amount of heat that escapes through windows and doors by up to 60%. All of which adds up to an outstanding long-term investment in the energy efficiency of your home, with the potential to significantly reduce your heating bills. The higher the quality of the shutters and the more precisely they’re installed, the better.The installation of . Shutters can be a surprisingly effective security feature, deterring would-be intruders from attempting to gain entry to your home. This can be particularly true with patio doors, which have a tendency to be an attractive entry point for burglars.Premium plantation shutters almost always make a positive contribution to a home’s market value; they add curb appeal, make your home stand out from the crowd and appeal to almost everyone. When the time comes to sell your home in the future, you could find your investment in patio door plantation shutters pays dividends.

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Business

The way people work has changed significantly in recent months, due mostly to the challenges of navigating the workplace during a global pandemic. The rise in remote and hybrid work, and the explosion in new mobile technology, has led many companies to adopt new platforms to streamline work and protect assets in the new normal. However, are these new technologies and trends safe?For some companies that are adopting a hybrid work structure, for their current building means adopting more interoperable technology to allow remote operation. With so many users working from home, and many coming into the office at different hours, it’s often harder to maintain on-site corporate security. New tools that allow for remote management and integrate multiple systems, such as access control, visitor management, and video surveillance, can help businesses keep an eye on security with less effort. While the evolution of IoT has many benefits, there are also security risks. With an increasing number of connected devices shared on the building network, there is greater potential for somebody to get access that shouldn’t, so cybersecurity best practices and additional network security are essential.IoT travels in parallel with another technology, even though many companies have been slow to adopt it: 5G. Despite having been in the news for some years now, 5G networks are often overlooked, but starting to pick up speed in corporate environments. Investing in 5G for business networks can make remote collaboration easier, and help power faster, more efficient systems that are connected to the internet, such as video security cameras or wireless door locks. However, 5G networks are still vulnerable to hackers, so companies who want to take advantage of 5G’s speed also need to ensure their cybersecurity processes are tested and functional at all times.A very popular trend now is touchless technology. While it was a cool nice-to-have before COVID-19, the health concerns of the pandemic heightened awareness around physical contact, especially in the workplace. In retail settings, contactless payment methods are now commonplace to reduce contact points. In businesses, technology such as QR codes and mobile phone based access control have increased. Mobile access control is actually a more secure entry method than traditional key cards. However, we expect to see cybercriminals continue to focus on ways to intercept financial transactions or gain access to abusiness’ssecurity system for identity theft or other personal information by hacking the touchless technology. To combat this, businesses should conduct regular system auditing, and establish additional physical security monitoring for sensitive areas.Another security trend that will continue to be exploited by hackers will be the cloud. The migration of processes to the cloud, which has skyrocketed in the past year, largely due to the increased flexibility and adaptability of cloud-based solutions. When it comes to navigating growth or scaling back due to changing business needs, solutions in the cloud are much easier to manage than traditional on-premise systems. In addition, cloud-based software is often faster to update, which can make it more secure in the event a vulnerability is discovered.  That being said, the cloud still is vulnerable to security threats. Without the proper testing and protective measures in place, hackers can still gain access to data and controls housed in the cloud. Multi-factor authentication, strong encryption, and limiting account permissions can help prevent a breach.While it’s impossible to prevent all security risks, the right can help businesses take a more proactive approach to security. It’s tempting to jump on all the latest business security trends, but it’s important that the right processes and best practices are followed with the adoption of new solutions to ensure maximum protection.

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Business

When disasters occur, many businesses are brought to a standstill, while others recover in no time. You might wonder and ask – . Well, unlike the former, the latter business had (BCDR) plans towards their rainy days.Many businesses focus solely on ensuring that they have backups of their vital files and documents. When this is done, they feel assured and unbothered about the safety of their businesses. While this is good, being unprepared for sudden disasters could be catastrophic.We live in a world where people have zero-tolerance for business downtimes. If a business is unprepared for sudden disruptions, there could be severe consequences.Minor interruptions like power outages in a community or disasters like floods could cause serious problems for many businesses. Therefore, BCDR planning is vital in every organization. A BCDR plan ensures the smooth running of a company’s operations as soon as possible, even after a sudden interruption.The term – BCDR was coined from and Even though the terms are complementary, they have different meanings.The Business Continuity (BC) aspect of BCDR refers to the plans and responses of an organization to a sudden disaster. This includes the processes carried out before, during, and after the incident to ensure the regular running of the company. Business continuity also involves all aspects of the organization – the staff, buildings, business partners, etc.Unlike Business Continuity (BC), Disaster Recovery (DR) is rather a reactive than proactive process. It refers to the responses of an organization in restoring the IT systems and applications after a disaster. A is focused on ensuring that the IT operations continue in a short while to avoid data loss and downtime.The importance of BCDR in an organization cannot be overemphasized. Similar to how people get insurance for their properties, the BCDR plan serves as a means to insure your company. It prevents unnecessary downtime thereby, making your services always available to your customers. Also, it provides security to your staff, as well as causes an increase in your revenue.Below are other reasons why your company should have a BCDR plan.When you are planning a BCDR strategy, there are several factors to consider. First, you need to evaluate your business operations and identify the critical ones. These critical operations are those essential for the running of your business.Then, you should try to determine the potential issues that can disrupt those operations. The problems could be natural disasters, power outage, cyber-attacks, hardware failure, etc. Rank these crises based on how much havoc they can cause your business. After that, you can start preparing a BCDR plan.Below are seven significant steps on how to execute a successful BCDR plan in your business.The staff should also be able to identify each member of the BCDR team and how to reach them in an emergency. Additionally, you should include a means to disseminate information to the employees in case of an emergency in the document. This could be via a text or an email.

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Business

Taking on the task of building a business from the ground up is challenging to say the least. Between navigating finances, building business plans, and everything else, it can be difficult to get things off the ground. And, once your business takes off, you’ve suddenly opened yourself up to a myriad of potential liabilities. Here are five steps you can take to protect yourself and your small business.The best way to ensure that both you and your small business are protected is to insure. Every business, regardless of size, should have liability insurance. General Liability (GL) insurance, also known as Small Business Liability insurance, grants you and your small business protection against liability claims from anyone interacting with your business. This typically includes things like bodily injury, damage to property, or personal injury. And, is especially important if you have a storefront that could be damaged or other space where customers and patrons could injure themselves.  Small Business Liability insurance protects you from a range of potential pitfalls, but it might not be the best fit for everyone. For example, freelance workers or online businesses typically do not need to worry about a customer potentially injuring themselves in a storefront. However, they do need protection against other possibilities. Small business owners also have the option to purchase liability protection for their contracts. In this case, the insurance would protect you from outlying complications, such as a holdup in a supply chain or act of nature, that prevents you from fulfilling your side of the agreement. One of the many reasons people love supporting small businesses is the unique ability to communicate directly with the owner. It allows you to connect with your customers and it makes them feel they are getting an experience tailored to their needs. But this face time can present problems, especially if you operate your business as a sole proprietorship. Sole proprietorships offer no separation between your personal assets and the business’ assets. This means that should a lawsuit be filed against your business, your personal finances could be at risk.One way to protect yourself from this is to . A trust is a legal entity that typically files its own separate tax returns and can hold its own assets. When correctly set up, if sued in a court of law, only the assets owned by the trust can be attacked. However, the best and easiest way to do this is by incorporating.  When a company incorporates, it becomes its own legal entity separate from the individuals who founded the business, thus protecting your personal assets from attack in court. You can do this by or by . Each option offers its own benefits, so if you need help deciding which is best for you and your business, and .This may seem obvious, but take the extra step to protect your files. These days, most businesses primarily store their files online, in some kind of cloud or similar software. But be wary, not all storage options are safe and secure. Protecting not only your business information but your customer’s personal information should be paramount. In addition to updated anti-virus software, take extra precautions to ensure that any cloud (or other) storage software you’re using has the necessary security measures.You should also have a backup of all your files stored in a completely separate location. For this the best options are either a hard drive, physical copies, or a combination of the two. If you do decide to keep physical copies of your files, use a secure and fireproof storage method. If you take all of these steps, all your sensitive information will be protected from disasters both physical and technological.

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Business

Many people wondering where to find a product or service they need will first conduct a quick online search to scope out their options, whether they’re trying to shop local or get something delivered. This makes getting your small business website right — from top to bottom — more crucial than ever before to capture traffic capable of becoming paying customers.A good website has many elements: design, navigation and branding to name just a few. It’s easy to overlook seemingly small details — like the name of your website. However, the domain name under which your business is registered actually plays a key role in how findable your website is how trustworthy potential visitors think it will be.Here’s more on why domain name truly matters and how you can go about choosing the right one for your company.Spoiler alert: Domain names can affect user experience as well as search engine performance.Think of your domain name like a handshake during a first introduction with someone new. Does it dictate the entire interaction? Not necessarily, but it does set the tone for what’s to come. For instance, choosing an inexpensive domain name stuffed with keywords separated by hyphens or periods may appear “spammy” to visitors, causing them to click off of your site. The same principle applies for websites with an unusual extension.A strong domain and authority with visitors. It’s also easy to type and read — and aligns with your brand and its offerings.On a practical level, domain names can also directly affect where your website appears on search engine rankings. Since we know people tend to explore higher-ranking websites on their quest to find what they need, it can literally pay to make sure you’re doing everything you can to nab a better spot on results pages.As search engine optimization () experts at write, certain aspects of your domain name have the power to , including:A solid rule of thumb to live by is that the better your web address is for humans, the better it’ll be for search engines.When choosing and , keep this advice in mind.Above all, prioritize providing a great user experience from the get-go. This means choosing a domain that is easy to read, understand and type. Avoid quirky of words, extra symbols and unnecessarily long URLs. Keeping it simple and straightforward will help visitors avoid any confusion.There are many top-level domains (TLDs) available, with .com being the most popular for commercial businesses.If someone already has the domain you want with the .com extension, should you opt for .net, .us, .biz or any of the many TLDs out there? Probably not. The reason for this is two-fold: People can and probably will visit the .com site first, either driving traffic to a competitor or causing confusion or frustration. The second reason is because it calls the legitimacy of your business and brand into question.Choosing the right domain name for your business will require some research and brainstorming, but it’s always worth it. After all, your brand’s reputation and search engine rankings are at stake here.

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Business